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Howden School

Howden School

Business Studies

The world of business has changed and today globalisation is the new normal. Whether you are planning to start your own business or want to learn more about the world of work, studying business can open a world of possibilities to you.

What do I need to know, or be able to do, before taking this course?

It doesn’t matter if you haven’t studied Business prior to taking this course. You might have an interest in business, and want to start your own business one day. You may have an enquiring mind and be interested in learning about the world around you, how businesses are set up, and what it is that makes someone a great entrepreneur. This course will help you to understand all this and more.

What will I learn?

Whilst studying the first two units of the course, you will learn about creating a business proposal. You will undertake market research, learn how to present data and understand finance. You will develop your communication skills and present your business proposal to an audience and create a brand identity to promote your product. The skills and knowledge you will gain from doing this will equip you to build upon your business journey for the exam at the end of year 11.

'Business Studies has always been a popular subject choice at Key Stage 4. The skills learnt in this subject are directly relatable to the workplace and key to success in Industry. Throughout the course we ensure students have an authentic learning experience where they are encouraged to research real both small and global businesses. We encourage all our students to take a key role within the subject to develop the necessary skills needed for life after school including problem solving, team work and analytical skills.'

Ms S Hudson, Business and Vocational Lead

Key Stage 4 


OCR National in Enterprise and Marketing

 RO65 Design a business proposal (Year 9)

Student will create and cost a business proposal. Student will undertake market research, customer profiling, questionnaire design and presenting data, product design and finance including break even and profit. This will be typed up on a computer which will enhance their IT skills. (Coursework 1 - 25%)

 RO66 Market and pitch a business proposal (Year 10)

 Students will prepare and pitch their own business proposal that they did in Year 9. Develop brand identity, product life cycle, promotion and pricing strategies and pitch their proposal, this will develop their communication skills in presenting to an audience. (Coursework 2 - 25%)

R064 Enterprise and marketing concept (Year10&11)

Marketing – research and segmentation

Finance – costs, revenue and break even

Product development – life cycle, differentiation and USP

External Factors – economics

Customer service - aftersales, pricing strategies, advertising and promotion

Business ownership – sole traders and PLC’s

Business planning – start your own business and functional areas

(exam worth 50%, taken at the end of Y11)